Bevanni Products
2023-24 | Client (Bevanton)
About: At Bevanni, we're more than just a brand; we're a community passionately dedicated to nurturing health and beauty from the inside out. Our story began with a simple yet powerful belief: everyone deserves access to natural, effective wellness and skincare products that don't break the bank.
Overview: The Bevanni packaging was designed to embody a clean, minimalist aesthetic, using a refined palette of black, white, green, and gray to reflect simplicity, purity, and modern wellness. The goal was to create a cohesive design that seamlessly integrates internal and external wellness, ensuring an effortless self-care experience from head to toe.
Approach & Solution: My approach focused on balancing sophistication with accessibility, ensuring that the designs not only highlighted the quality and effectiveness of the products, but also felt inviting and intuitive for the consumer. By emphasizing simplicity with thoughtful details, the packaging maintains a refined yet functional appeal, aligning with Bevanni’s commitment to effortless, high-performance self-care.
Outcome: The final designs successfully captures the essence of modern wellness, creating a visually cohesive, premium, and approachable brand presence. By integrating minimalism with functionality, Bevanni’s packaging enhances both the customer experience and brand identity, making self-care feel intuitive, elegant, and empowering.
Credits: Packaging designed by Katrina Sutton (under Lettermuse Studio) / Photography by Alyssa Plant and ? / Logo by Heidi Campbell Jeffs / Direction by Debbi Wootan and Jason Plant
